Snackable content is now taking over social media, replacing long-form texts that take minutes to read and will escape the minds of your audience once they scroll past it. Studies have shown that snackable content takes advantage of the increasingly shorter attention span of readers, and their clamor for engaging and direct-to-the-point content. So, how do you create a snackable audience with content that can help you grow your page or give information more effectively?
How To Create Snackable Audience?
1. Understand your Audience
Understanding your audience is the most important thing that you can do. It involves a lot of research especially when you factor in both big and small details such as the presentation style, the tone of the message, and even the colors and fonts that you use.
Your target market can be defined by categories like age, gender, profession, location, and many others. Knowing the preferences of these demographics can help you fine-tune your content into something much more interesting for them compared to the content that others would put out.
2. Focus on Simplicity and Brevity
As the name implies, snackable content is meant to be short, sweet, and easy to digest. You should edit your content to be direct to the point and very simple to understand. It should be designed in a way that the presentation is easy to remember even after the user has scrolled away from your content.
Prevent yourself from using big words or convoluted phrasing. The less complications, the better. In fact, don’t just use text. Use visuals or videos to present your message across. The rule of thumb when it comes to snackable content is the simpler, the better.
3. Use Strong Visuals
Strong visuals are meant to, first, capture the attention of your target audience. Second, and perhaps more importantly, it should be able to retain that attention enough for the user to fully consume your content. This can be done in a variety of ways.
Infographics are a very popular format when it comes to snackable content. Graphics with short phrases and charts to convey your message are a very good idea. Videos and GIFs can also be used as these are more attention-grabbing as compared to long walls of text.
4. Optimize for Mobile Consumption
As a large number of users, your audience consume information more information from the phones or tablets rather than on large screen laptops or desktop computers. What this means is that you should design your content with mobile devices in mind.
If you create snackable content that are with the size parameters of phones or tables and maybe with some intractability like having the option to swipe for more info can really give an edge to your content. It also provides the additional advantage of being more shareable.
5. Shareable Content
The more your content is shared, the wider your reach is going to be. What’s even better is that it is completely free as it is 100% user-engaged. So, what can you do to make your content more shareable?
It is very important to provide content that is not only informational or educational, but it has to be relevant, too. Will the content be useful to people other than me, the user? If yes, then they are more likely to share your content. Having something entertaining that they can share can be quite helpful as well.
6. Experiment with Content Formats
Unless you are going for a specific “genre” of content, your posts should also be unique. Freshen it up from time to time with different formats and not just a copy-paste style of content.
With time, you will know what type of content using what type of formatting works best in each type of scenario. Improve on those that work well and try to correct those with not so good results. If all else fails, discard and move on.
7. Track and Analyze Performance
What’s great about social media and the Internet in general is that you are able to see analytics on data such as view rates, engagements, and other important information. This will let you see how well your individual posts are doing within a specific time period.
Make sure to review the performance of your posts as this would provide relevant information that can help you design your content for your snackable audience even better. Adapt your content based on what your market likes and you’ll be on your way to create successful posts and campaigns each and every time.